From the official Kipling site:
The Art of Being Outstanding Without Standing Out
These days, your bag is an accessory that has become essential. One of the cult objects of today’s life, it is an integral part of our personality – show me your bag and I’ll tell you who you are. Trendy, practical and informal, your Kipling bag is part of what it means to be a woman today, standing up for yourself and making a point – gently. Whether you’re just getting about, travelling, going out or working, you can hold your head up high and look great without ever being a fashion victim. You know better than anyone how to find the balance between looking smart and feeling comfortable. Kipling has been advocating this philosophy since day one. In fact, it’s what the whole brand is about.
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